The leaders of today are the icons of tomorrow.
They set the pace, collectively create new standards, and represent today’s beliefs. With this campaign, we wanted to celebrate a new generation of ICONS that share the spirit of the brand with their relentless optimism, expressive individualism, and drive to reinvent conventions.
Four-time Formula One world champion Lewis Hamilton takes Tommy's iconic American styles and gives each design his own unique twist. Inspired by his own array of tattoos, luxury street style wardrobe and his lucky number 44.
Icons of tomorrow, Winnie Harlow and Hailey Baldwin, put their unique twist on Tommy Hilfiger's iconic American styles. Oxford shirts, denim jackets and knitwear are given a modern update with fresh oversized silhouettes and luxurious materials.
Icons of tomorrow, Winnie Harlow and Hailey Baldwin, put their unique twist on Tommy Hilfiger's iconic American styles. Oxford shirts, denim jackets and knitwear are given a modern update with fresh oversized silhouettes and luxurious materials.
Uploaded by Tommy Hilfiger on 2018-08-31.
Creative Director: Alejandra Garibay
Director: Matt Baron
Copywriters: Luna Hurtado, Isabel Martinez
Art Director: Yuri Majic